Shepherds Friendly protection plans explained
09 Oct, 2025
As an adviser, you know how important it is for your clients to have financial protection in place. At Shepherds Friendly, we’re dedicated to providing flexible and reliable insurance products with added peace of mind.
We’ve created a series of infographics to help you understand our product and explain them to clients. You can download and print them to use as handouts or share them digitally with clients.
They are an excellent tool to guide conversations during conversations with clients, helping you explain complex products clearly whilst building a stronger understanding of the plan benefits.
Over 50s Life Insurance
Funeral costs are rising, so there’s no better time to support clients with Shepherds Friendly’s award-winning Over 50s Life Insurance.
Key features:
- Affordable monthly payments.
- Premiums stop at age 90 or after 30 years, whichever comes first.
- 100% of claims paid on our Over 50s Life Insurance.

Download our Over 50s Life Insurance infographic for more information.
Income Protection
We offer two options for Income Protection to cater to a wider range of clients – a Full Health and Lifestyle option, and a Simplified Application option.

Download our Income Protection plan comparison infographic to help your clients find the best cover for their needs.
Age-costed premiums explained
Our Income Protection plans are built to be affordable, accessible, and sustainable for your clients.

Download our infographic for more detailed information on age-costed premiums.
We paid 96% of Income Protection claims in 2024
We are proud to have paid 96% of our Income Protection claims in 2024, which is significantly higher than the industry average of 80%. This demonstrates our commitment to supporting your clients when they need it most.

Download our claims paid infographic which breaks down the common reasons for claims.