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News › We’ve partnered with Alula Technologies to enhance our underwriting

We’ve partnered with Alula Technologies to enhance our underwriting

18 Sep, 2025

We’re excited to announce a new partnership with Alula Technologies.

Alula Technologies is a UK-based insurance and healthcare specialist that helps organisations to better understand risk and improve customer experience, while operating efficiently using the latest technology.

Its low-code underwriting platform will help us to adapt to changing market conditions and member needs quickly and easily. Enhancing and future-proofing the way we underwrite will allow us to reach a wider audience and provide cover to more people.

In the future, we plan to integrate more of the platform’s pre-configured capabilities, including AI decisioning and document fraud analysis. We also hope to leverage the platform’s ability to ingest external data sources, which could increase real-time decisions and insights to improve the member experience.

Daniel Simpson, our Chief Innovation Officer, said:

“To boost uptake of income protection, it’s essential to evolve underwriting models in step with shifting market dynamics and societal needs.

“With only 14% of Brits currently covered, our research highlights the urgent need to raise awareness of the critical safety net this product offers to people when they need it the most.”

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News › Shepherds Friendly welcomes Phil Nash as new CSO

Shepherds Friendly welcomes Phil Nash as new CSO

03 Dec, 2024

We’re thrilled to announce the appointment of Phil Nash as our new Chief Sales Officer.  

With 25 years of experience in the financial services industry, Phil will lead our efforts to expand our work with intermediary partners nationwide.  

He joins Shepherds Friendly from his most recent role as Sales Director at UnderwriteMe where he was influential in expanding their footprint in the intermediary space.  

His background as both a sales leader and former adviser gives him a wealth of experience and will bring a fresh perspective to the Society.  

Phil commented:  

‘Joining Shepherds Friendly is an exciting opportunity; I look forward to collaborating with the talented Business Development team here to continue to build strong relationships with our intermediary partners.’ 

Ann-Marie O’Dea our CEO, added:  

‘We’re delighted to welcome Phil to the Society. As we look forward to 2025 and beyond, Phil’s leadership will be critical as we continue our trajectory of growth in the intermediary space.’