It’s always a proud moment for us when we have awards news to share with our intermediaries. This time, the team here at Shepherds Friendly is celebrating not one but two accolades at the esteemed Investment Life & Pensions (ILP) Moneyfacts Awards 2021.

The awards take place annually and involve rigorous judging. Their purpose is to recognise and applaud the providers and advisers who are going above and beyond within the realms of investments, life and pensions.

How did we get on?

This year’s ceremony took place on Thursday 16^th September; it was an exciting return to live events for the awards, following the lifting of Covid-19 restrictions. And we are thrilled to announce that we were recognised in two categories with some noteworthy competition. Here’s how we did:

• Best Claims Support – Highly Commended
• Best Junior ISA Provider – Commended

“A huge thank you”

Our Head of Sales, Alex Fallowes said:

“The ILP Moneyfacts awards are highly sought after in the industry, by both providers and advisers alike. We’re delighted to have been recognised in two categories this year, both of which have some really strong competition. Being acknowledged in a prestigious arena and amongst some big names in the industry is a real testament to what we do at Shepherds Friendly and shows us that we’re doing things right.

“On behalf of Shepherds Friendly, I would just like to offer a huge thank you to all the advisers that voted for us, we really appreciate your support.”

How do the awards work? 

There are multiple stages in the thorough judging process. For product-related categories, there is a combination of steps. First of all, advisers are asked to vote for their top three providers across the market – they can choose whoever they feel deserves the accolade, rather than being given a list. The nominations are then shared with a research team for review, comparison and analysis. The research team assess the pricing and features of a product over an entire 12-month period.